Cookie policy

What are cookies?

  The cookie is a small file, consisting of letters and numbers, which will be stored on the computer, mobile phone or other equipment of the user accessing the Internet. These files allow the recognition of the user’s device and the correct display of the site adapted to his individual preferences. „Cookies” usually contain the name of the website from which they came, their storage time on the final device and a unique number. 

Why do we use cookies?

These files make it possible mainly to recognize the user’s terminal and to present the content in a relevant way, adapted to the user’s preferences. Cookies provide users with a pleasant browsing experience and support our efforts to provide services tailored to users, such as preferences regarding online confidentiality, shopping cart or relevant advertising. They are also used in the preparation of aggregated anonymous statistics that help us understand how a user benefits from our web pages, allowing us to improve their structure and content, without allowing the user’s personal identification. Their functions are largely standard. for the settings provided by the browser. 

What „cookies” do we use?

We use two types of cookies: per session and fixed. Cookies per session are temporary files that remain in the user’s terminal until the session is terminated or the application is closed. The fixed cookies remain on the user’s terminal for a period determined by the cookie parameters or until they are manually deleted by the user. 

What „cookies” do we use?

We use two types of cookies: per session and fixed. Cookies per session are temporary files that remain in the user’s terminal until the session is terminated or the application is closed. The fixed cookies remain on the user’s terminal for a period determined by the cookie parameters or until they are manually deleted by the user. 

When the user browses our site, we use cookies to identify the user’s browser or device – „cookies” files collect different types of information, which in principle does not present personal data (do not allow user identification). However, certain information, depending on their content and how they are used, may be associated with a particular person and thus may be considered personal data. In connection with the site policy, the data is encrypted, which prevents unauthorized persons from accessing it. 

How are cookies used by this site?

A visit to this site can place the following types of cookies:

– cookies strictly necessary for the functioning of the site

– analysis cookies

– cookies for advertising 

Cookies and / or similar technologies strictly necessary are essential for the smooth functioning of the site, being set on your device when accessing the site or following the actions performed on the site, as the case may be. You can set your browser to block cookies, but in this case certain sections of the site will not work properly. 

Deleting / blocking of cookies

Please note that you can manage your agreements for the use of cookies through the privacy settings on our page or in your browser. If you do not agree with the use of cookies, check this option and we will no longer use cookies to analyze your behavior. – you on our site. 

As a standard, Internet browsers or other software installed on a computer or other user’s device, connected to the network, allow the placement of certain types of „cookies” on such a device. These settings can be modified to block the use of „cookies” files in the web browser settings or to inform each transfer on the user’s device. Similarly, the expressed consent regarding the use of this technology can be modified or canceled at any time (blocking the saving of cookies in the future). 

Limiting the use of „cookies” may affect some of the functionality available on the site.

Please note that waiving cookies will only apply to a particular browser. This means that the same actions will be taken for any other browser used on the same or another device. 

Third party „cookie” files

The cookies we use are intended primarily to optimize the service of the user when he uses our site. However, we collaborate with other companies in their field of marketing (advertising). For the purpose of this cooperation, the browser or other software installed on the user’s device, also saves the cookies from the entities that carry out such marketing activity. In our privacy policy you can find out about the list of our trusted partners. 

The cookies sent by these entities are meant to improve the efficiency of presenting to the user the advertising ads that correspond to his online activity – third parties provide advertising content to the users. 

Therefore, while visiting our site, our partners’ cookies are also stored on the computer or other user’s device. In this way, for example, the information about the pursued or purchased products is collected. 


Based on cookies, we use technology that allows us to reach with an advertising message to users who have previously visited our site, to other sites visited, including those belonging to entities that cooperate with our partners. 

The lack of connection between the ad posted to the user and his interests and needs, can be annoying for him. We consider it more attractive and practical for the user to receive the message that corresponds to his / her interests and needs identified as a result of his or her previous behavior analysis, based on cookie technology. Therefore, we are interested in advertising materials to track the user browsing different websites to provide advertisements adapted to his previous activity on the Internet. 

How do you do it if you do not want to install cookies on your computer?

There are people for whom the storage of information extracted from their computer or mobile device has a relatively invasive character, especially when the information in question is stored and used by unknown third parties. If you prefer, you have the possibility to block all the cookies or just some of them or even delete the cookies that have been installed on your terminal. But be aware that you risk not being able to use certain functions. To enable this lock, you must change your browser privacy settings. Some third-party operators have developed tools whose modules allow to disable data collection and use. Disabling and refusing to receive cookies can make browsing the site impractical or difficult to visit and use. Also, refusing to accept cookies does not mean that the user will no longer receive / see online advertising. It is possible to adjust the browser so that these cookies are no longer accepted, or you can adjust the browser to accept cookies from a specific website. But, for example, if a user is not registered using cookies, he will not be able to leave comments. All modern browsers offer the possibility to change the settings of cookies. 


Privacy Policy regarding the processing of personal data.

We consider ensuring the right to the protection of personal data as a fundamental commitment SO WHAT CONCEPT STORE, therefore we will devote all the resources and efforts necessary to process your data in full compliance with Regulation (EU) 2016/679 („General Regulation on data protection” or „GDPR”), as well as with any other applicable legislation on the territory of Romania. As one of the essential principles of this legal framework is transparency, we have prepared this document by which we want to inform you about how we collect, we use, transfer and protect your personal data when you interact with us regarding our products and services, including through our website or through the applications available on your mobile phone. 

We reserve the right to periodically update and modify this Privacy Policy, to reflect any changes in the way we process your personal data or any changes to legal requirements. In the case of any such changes, we will post on our website the modified version of the Privacy Policy, which is why you should periodically check the contents of this Privacy Policy. 

Who are we?

WE ARE ONLY WHAT CONCEPT STORE S.R.L. , legal person of Romanian nationality, with registered office in Bucharest, Sector 6, Calea Giulești, Nr. 23, with order number in the Trade Register J40 / 2245 / 18.02.2020, unique fiscal registration code RO42275848. For the purposes of data protection law, we are an operator when processing your personal data. 

What categories of personal data we process

In general, we collect your personal data directly from you so that you have control over the type of information you provide to us. For example, we receive information from you as follows: 

When creating a SO WHAT CONCEPT STORE account, you send us: e-mail address, first and last name; 

Within your personal page (My Account) from the SO WHAT CONCEPT STORE SRL platform, you can add additional information, such as: photo, gender, nickname, mobile phone number, landline number, date of birth, education level, delivery addresses, alternative email address, bank card details, etc .; 

When placing an order, please provide us with information such as: the desired product, first and last name, delivery address, billing details, payment method, telephone number, bank card details, etc. 

We may also collect and process certain information about your behavior when visiting our website or using the smartphone application, in order to personalize your online experience and provide you with offers tailored to your profile. We invite you to find out more details in this regard by consulting the section regarding the purposes of processing below. 

On our website we can store and collect information in cookies and similar technologies, according to the Cookies Policy. 

We do not collect and otherwise process sensitive data, included in the General Regulation on data protection in special categories of personal data. Also, we do not want to collect or process data of minors who have not reached the age of 16 years. 

What are the purposes and grounds for processing

We will use your personal data for the following purposes:

To provide the SO WHAT CONCEPT STORE S.R.L services for your benefit

This general purpose may include, as appropriate, the following: 

  • – Creating and managing the account within the SO WHAT CONCEPT STORE S.R.L .;
  • – Processing of orders, including taking, validating, shipping and invoicing;
  • – Solving cancellations or problems of any kind related to an order, to the goods or services purchased;
  • – Returning the products according to the legal provisions;
  • – Reimbursement of the value of the products according to the legal provisions;
  • – Providing support services, including providing answers to your questions regarding your orders or SO WHAT CONCEPT STORE S.R.L. . 

The processing of your data for these purposes is in most cases necessary for the conclusion and execution of a contract between SO WHAT CONCEPT STORE S.R.L. and You also, certain processing subordinate to these purposes are required by applicable law, including tax and accounting law. 

To improve our services

We always want to offer you the best online shopping experience. For this, we may collect and use certain information regarding your Buyers behavior, we can invite you to complete the satisfaction questionnaires after the completion of an order or we can carry out, directly or with the help of partners, market studies and research. 

We base these activities on our legitimate interest in conducting commercial activities, always taking care that your fundamental rights and freedoms are not affected. 

For marketing

We want to keep you updated on the best offers for the products / services you are interested in. In this sense, we can send you any type of message (such as: e-mail / SMS / telephone / mobile push / webpush / etc.) continue general and thematic information, information on products similar or complementary to those you care for you purchased, information on offers or promotions, product information is added in the section „My Account / Cart”  or the „Account / Favorites „section or have shown interest in purchasing them, as well as other commercial communications such as market research and opinion polls, and we can display personalized recommendations on the website and in the smartphone application.  To provide you with information of interest to you, we may use certain data about your buyer behavior (eg products viewed / added to wishlist / purchased) to create a profile. We always make sure that these processes are carried out in compliance with your rights and freedoms, and that the decisions taken based on them do not have legal effects on you and will not affect you to a significant extent. 

In most cases, we base our marketing communications on your prior consent. You can change your mind and withdraw your consent at any time, by: 

Protective measures for the website and users of the SO WHAT CONCEPT STORE S.R.L. against cyber attacks:

Measures to prevent and detect fraud attempts, including the transmission of information to the competent public authorities; 

Management measures for various other risks.

In certain situations, we can base our marketing activities on our legitimate interest to promote and develop our commercial activity. In any situation where we use information about you for our legitimate interest, we take care and take all necessary measures so that your fundamental rights and freedoms are not affected. However, you can request us at any time, by the means described above, to stop the processing of your personal data for marketing purposes, and to comply with your request. 

For the defense of our legitimate interests

There may be situations in which we will use or transmit information to protect our rights and commercial activity. These may include: 

  • Measures to protect the website and users of the SO WHAT CONCEPT STORES.R.L platform. against cyber attacks:
  • Measures to prevent and detect fraud attempts, including the transmission of information to the competent public authorities;
  • Management measures for various other risks. 

The general basis of these types of processing is our legitimate interest in defending our commercial activity, being understood that we ensure that all the measures we take guarantee a balance between our interests and your fundamental rights and freedoms. 

Also, in some cases we start processing on legal provisions such as the obligation to ensure the safeguarding of the goods and values ​​provided by the applicable legislation in this field. 

How long we keep your personal data

As a general rule, we will store your personal data as long as you have an account In SO WHAT CONCEPT STORE S.R.L. You can ask us at any time to delete certain information or to close the account, and we will respond to these requests, subject to the preservation of certain information including after closing the account, in situations where the applicable law or our legitimate interests require it. 

To whom we transmit your personal data

As the case may be, we may transmit or provide access to certain personal data of your following categories of recipients: 

  • courier service providers;
  • payment / banking service providers;
  • marketing / telemarketing service providers;
  • market research service providers;
  • insurance companies;
  • IT service providers;
  • to other companies with which we can develop joint programs to offer our goods and services on the market. 

If we have a legal obligation, or if it is necessary to defend a legitimate interest, we may also disclose certain personal data to public authorities. 

We ensure that access to your data by third parties legal persons of private law is made in accordance with the legal provisions regarding data protection and confidentiality of information, based on contracts concluded with them. 

How we protect the security of your personal data

We are committed to ensuring the security of personal data by implementing appropriate technical and organizational measures, according to industry standards. 

The transmission of your personal data is done using state-of-the-art encryption algorithms and we store them on secure servers, while ensuring data redundancy.

How do we take care of protecting your data? 

Client’s personal data are processed in accordance with Regulation of the European Parliament and of the Council (EU) 2016/679 of April 27, 2016 on the protection of natural persons regarding the processing of personal data and the free movement of such data, as well as the repeal of Directive 95/46 / EC (Official Journal EU.L No. 119, page 1) (hereinafter referred to as „GDPR”) and other provisions of the law on the protection of personal data, currently applicable that is to say throughout the period of processing the specified data. Personal data means information by which a natural person can be identified or identifiable (hereinafter referred to as „Personal Data”). 

An identifiable natural person is a person who can be identified directly or indirectly, especially on the basis of an identifier, such as first and last name, identification number, location data, Internet ID or one or more factors. specific. 

The administrator pays special attention to protect the interests of the persons to whom the data refers, and, in particular, ensures that the data collected by him are:

  • processed in accordance with the law, in a fair and transparent manner for the data subject;
  • collected for concrete, explicit and legitimate purposes and are not further processed in a manner incompatible with these purposes; 
  • adequate, relevant and limited to what is necessary for the purposes for which they are processed;
  • correct and updated, if necessary;
  • kept in a form that allows the identification of the data subject no more than is necessary for the purposes for which the data are processed; 
  • processed in a way that ensures adequate security of Personal Data, including protection against unauthorized or illegal processing and accidental loss, destruction or damage, with the help of appropriate technical or organizational measures 

The information we process: your name, surname and email address come into our possession when a Customer registers for a user account. We do not collect personal data about site visitors and users unless they register an account. Also, the stored data is not made available to other recipients. It is possible to collect non-personal data related to the territory from which the site was visited, the duration of the visit and the pages accessed. This non-personal data is used for internal marketing purposes. For details please refer to the existing Cookie Policy. 

Despite the measures taken to protect your personal data, we draw your attention that the transmission of information over the Internet, in general, or through other public networks, is not completely secure, with the risk that the data will be viewed and used by third parties. unauthorized. We cannot be held responsible for such vulnerabilities of systems that are not under our control. 

Purpose of the processing of personal data: We will use the personal data to provide the Customer with the products described on the site, to facilitate and process payments, to facilitate a future order, to respond to the customer’s complaints and to inform the Customer about security changes. The purpose of the collection will vary depending on the needs of each client and marketing. Customers who have expressed their consent will be able to receive newsletters regarding promotions or price reductions or operational news. Therefore, the purpose of the processing of personal data will be clearly established by the client. The client who initially opted for sending newsletters and then no longer wants to receive messages can disable or modify the initial preferences by accessing the account settings. 

Personal Data Storage: Initially the personal data are processed automatically and stored in a general file to which the access is made based on the password only by the company administrator. The passwords are known only by the company administrator. The data mentioned in the access file are kept for 2 years for use as evidence in case of investigations and will be deleted at the client’s request. When the volume of stored data requires the execution of backups the client will be informed immediately. 

The client is responsible for keeping the password of the access password in the single account. The client understands that if he gives someone his account password, that person also has access to his personal data. 

As it was shown at the beginning, realizing how important the privacy of the Customers is, the Administrator protects not only the people who visit the Online Store or use Applications, but also the Customers who have made available to the Administrator his Personal Data with the use of other channels. communication, namely: 

– the site and any other sites marked or co-branded with Facebook (including sub-domains, international versions, widgets, and versions for mobile phones) whose operating principles are is based on the regulations available, in particular, at, provided by Facebook Inc., or Facebook Ireland Limited (hereinafter referred to as „Facebook Service”), including through the Facebook Lead Ads feature, which targets the direct marketing of the Administrator’s own products or services. The rules for the protection and use of Personal Data by the Facebook Service are available, for example, on the website: The administrator has no influence on the content of the legal regulations of the Facebook site, including those referring to the Personal Data. 

  • applications that allow the Administrator to carry out advertising campaigns, including competitions, within the Facebook site. 

For what purposes is your information used?

Each time, the purpose and scope of the data processed by the Administrator results from the Client’s consent, from the contract or from the law, and the data are specified additionally as a result of the actions taken by the Client in the Online Store or on other channels of communication with the Client. For example: (I) The Personal Data of the Client may be processed to grant, present or offer special offers and promotions for him, as far as possible adapted to his preferences (which could produce an essential impact on him), only if the Client and – has given consent (data is not available to persons who have not given this consent); (II) if the Customer does not decide to buy through the Online Store, but will only make a reservation of the selected Products through him, his Personal Data will not be made available to the carrier who makes shipments at the Administrator’s command. 

The purposes of the acquisition of the Customers’ Personal Data by the Administrator are:

  1. conclusion and execution of the Contract for the Provision of Services (Account) or taking measures at the request of the future Client before the conclusion of the Contract (your data) are processed for the purpose of administering your Account in order to be able to enjoy the benefits that this Account offers, for example, placing orders without the need to complete each form date, access to shopping history, managing your consents on the site, etc., allowing you to benefit from other services available on our site); 
  2. the conclusion and execution of the Sale or Reservation Contract or the taking of measures at the request of the future Client before the conclusion of the Contract (Your Personal Data is required for us to fulfill your order and for the fulfillment of the concluded contract – in particular the confirmation of the order submission and the reservation or sending; 
  3. the selected product to you, as you have, if necessary, your contact in this matter);
  • accepting and examining complaints;
  • conducting the competition, in particular selecting the winners of the competition and awarding prizes; 
  • the presentation of advertisements, offers or promotions (discounts) regarding the products or services of the Administrator and of the partners (the current list is available within the store’s page) and intended for all consumers, in particular for the agreement to supply the Newsletter; 
  • evaluation and analysis of the activity and information about the Client, including in the automatic processing of Personal Data (profiling), in order to present general advertisements, offers or promotions (discounts), regarding the products or services the Administrator and his partners, in a way adapted to the interests of the respective Client (but which does not significantly affect his decisions), in particular, in order to reach the agreement to provide the Newsletter and market analysis and analysis. statistical ones; 
  • tracking complaints and defending against claims, including from third parties – if you use most of the features of the Online Store;
  • fulfilling the legal obligations arising from regulations, for example, tax and accounting, especially in the case of payable contracts;
  • correspondence with clients, including providing answers to clients’ messages. 

In the case of a major Customer, with his or her additional agreement, the Personal Data may also be processed to present, create, grant and carry out the advertisements, offers or promotions (discounts) that relate to the products or services of the Administrator and the partners its , dedicated to the respective Customer, adapted to his / her preferences (profiling), as a result of automatic decision making, which can produce legal effects or have an essential impact on it, for example by a short-term reduction for a certain recently viewed product, granted exclusively to such a person (the option is not available to people who are not seniors or who are seniors but have not accepted this option).

Who can we send your data to?

Each time the catalog of recipients of personal data processed by the Administrator results in the first place in the field of services used by the Client. 

The catalog of the recipients of Data is also the result of the Client’s consent or the result of the law and is further specified as a result of the actions taken by him in the Online Store. 

In the process of processing Personal Data, the Administrator’s partners may participate to a limited extent, especially those who help technically manage the Online Store efficiently, including communication with our Customers (for example, they support us in sending emails, and in the case of advertising actions – also in marketing campaigns), hosting service providers or telecommunications services, carriers or agents that carry out orders, entities that serve electronic payments or payment cards in the Online Store, , companies that provide software services, support the Administrator in marketing campaigns, as well as legal and consultancy service providers. 

As part of the marketing activity (advertising), the Administrator benefits from the services of third parties that use cookies in the Online Store. The catalog of these entities is indicated in detail in the following points of this Policy. 

If your data is also transmitted to third countries (outside the European Economic Area)?

As part of the Administrator’s use of the tools that support his current activities, provided by Google for example, the Client’s Personal Data may be transmitted to one of the countries outside the European Economic Area, especially in the United States of America (USA) or any other country in which the entity collaborating with the Administrator holds the tools for the processing of Personal Data.

The adequate security of the Personal Data provided has been ensured by the Administrator using the standard data protection clauses adopted pursuant to the European Commission decision and the processing data agreements that meet the GDPR requirements. In the case of data transfer from Europe to the US, certain entities located there may additionally provide an adequate level of data protection within the so-called privacy program.

The client has the right to obtain a copy of the security levels used when transferring data to the third country, in particular through contact with us. 

By contacting us, the Customer has the right to obtain a copy of the Personal Data transmitted in a third country.

What rights do you have?

The General Data Protection Regulation will recognize a number of rights in connection with your personal data. You may request access to your data, correct any errors in our files and / or object to the processing of your personal data. You can also exercise your right to complain to the competent supervisory authority or to bring justice. As the case may be, you also have the right to request the deletion of your personal data, the right to restrict the processing of your data and the right to data portability. 

More information about each of these rights can be obtained by consulting the table presented below.

In order to exercise your rights, you can contact us using the contact details set out above. Please keep the following in mind if you wish to exercise these rights:  


We take seriously the confidentiality of all registrations that contain personal data. For this reason, please send us your requests regarding such registrations using the email address of the SoWhat account. Otherwise, we reserve the right to verify your identity by requesting additional information that aims to confirm your identity. 


We will not charge a fee for exercising any right to you regarding your personal data, unless your request for access to information is unfounded, respectively repetitive or excessive, in which case we will charge a reasonable amount In such circumstances. We will inform you of any fees applied before we solve your request. 

Duration of response

We aim to respond to any valid requests within a maximum of one month, unless this is particularly complicated or if you have made several requests, in which case we will respond within a maximum of two months. We will let you know if we need more than a month. We may be wondering if you can tell us exactly what you want to receive or what concerns you. This will help us act faster and shorten your response time to your request. 

Third party rights

We should not comply with a request if it would adversely affect the rights and freedoms of other data subjects.

Rights concerned 

You can ask us:

  • to confirm if we process your personal data;
  • to make available a copy of this data;
  • to offer you other information about your personal data, such as the data we have, what we use, whom we disclose, if we transfer them abroad and how we protect them, how long we keep them, what rights you have, how you can make a complaint, from where we obtained your data, To the extent that the information has not already been provided to you by this information. 


You may ask us to rectify or supplement your inaccurate or incomplete personal data.

It is possible to try to verify the accuracy of the data before rectifying it. 

Deleting data

You can ask us to delete your personal data, but only if:

  • they are no longer necessary for the purposes for which they were collected; or
  • you have withdrawn your consent (if the data processing is based on your consent); or
  • pursue a legal right to oppose you; or
  • they were processed illegally; or
  • we have a legal obligation in this regard. 
  • we have no obligation to comply with your request for deletion of your personal data If the processing of your personal data is required:
  • for compliance with a legal obligation; or
  • for finding, exercising or defending a right in court. 

There are certain other circumstances in which we are not obliged to comply with your request for deletion of data, although these are the two most likely circumstances in which we could refuse this request. 

Remember that before exercising this right, download from the account and save all documents related to the orders made from, whether billing has been done to you or another natural or legal person (such as: invoices, guarantee certificates). If you do not do this before you exercise your right to delete, you will lose all these documents and will be unable to make them available, as the case may be, because the process of deletion of data, respectively The account, with all the data and documents related to it, is an irreversible process. 

Restriction of data processing

 You can ask us to restrict the processing of personal data, but only if:

  • their accuracy is challenged (see the rectification section), to allow us to check their accuracy;
  • processing is illegal, but you do not want the data to be deleted;
  • they are no longer necessary for the purposes for which they were collected, but you need them to find, exercise or defend a right in court;
  • you have exercised your right to oppose, and checking whether our rights prevail is in progress. 

We may continue to use your personal data following a restriction request, if:

  • we have your consent;
  • to ascertain, exercise or ensure the defense of a right in the court;
  • to protect the rights of or of another natural or legal person. 

Data portability

You can ask us to provide your personal data in a structured format, currently used and that can be read automatically, or you can request that it be „ported” directly to another data operator, but in each case only if: 

  • the processing is based on your consent or on the conclusion or execution of a contract with you;
  • processing is done by automatic means.


You may object at any time, for reasons related to the particular situation in which you are, to the processing of your personal data based on our legitimate interest, if you consider that your fundamental rights and freedoms prevail over that interest. 

Also, you can oppose at any time the processing of your data for the purpose of direct marketing (including the creation of profiles), without invoking any reason, in which case we will stop this processing as soon as possible. 

Automatic decision making

 You can ask not to be the subject of a decision based solely on automatic processing, but only when that decision:

  • it produces legal effects on you;
  • it will affect you in a similar way and to a significant extent;

This right does not apply if the decision reached Following the automatic decision making: 

  • it is necessary for us to conclude or carry out a contract with you;
  • it is authorized by law and there are adequate guarantees for your rights and freedoms;
  • is based on your explicit consent. 


You have the right to lodge a complaint with the supervisory authority regarding the processing of your personal data. In Romania, the contact details of the data protection supervisory authority are the following:

National Supervisory Authority for Personal Data Processing 

G-ral Boulevard. Gheorghe Magheru no. 28-30, Sector 1, postal code 010336, Bucharest, Romania

Phone: +40.318.059.211 or +40.318.059.212;


Without affecting your right to contact the supervisory authority at any time, please contact us in advance, and we promise that we will make every effort to resolve any problem amicably. 


What is the legal basis on which we use your information?

The reason for processing the Personal Data of the Customer is first of all the need to fulfill the contract to which it is a party or the need to take measures at its request before the conclusion of the Contract (art.6 paragraph 1 letter b) of the GDPR). This applies mainly to the Personal Data indicated in the form completed when registering an Account, placing the Orders and entering into a Sales Contract or making a Reservation in the Online Store, as well as when you subscribe to the newsletter. Also, in the case of the Personal Data provided in connection with the Client’s complaint, the legal basis for their processing is the need to execute / assist the contract for the sale of the goods claimed. 

In the case of data processing operations for the aforementioned marketing purposes, except for those carried out in the newsletter, which operate according to a regulation, the basis of this processing is to fulfill the objectives arising from the legally justified interests, made by the Administrator or his partners (art.6 paragraph 1 letter f) of the GDPR), in which case the partners do not participate in the processing of the Client’s data. On the other hand, to the extent that the Administrator’s partners can have direct access to this informations– the legal basis for such processing is the voluntary consent given by the Client (Article 6 point 1 letter a) GDPR). On the other hand, the presentation, creation, attribution and execution of the ads, offers or promotions (discounts) dedicated to a particular Client, which is based exclusively on the automatic processing, including profiling, adapted, as far as possible, to his preferences, is based on the voluntary consent of the Customer (art.6 paragraph 1 letter a) of the GDPR). However, this only applies to major customers. 

For the other (other) purposes, the Customer’s Personal Data may be processed on the basis of:

  1. voluntarily expressed consent – for example, from the persons participating in the competitions (art.6 paragraph 1 letter a) of the GDPR); 
  2. applicable law – when processing is necessary for the fulfillment of the legal obligation of the Administrator, for example when, on the basis of tax or accounting regulations, the Administrator settles the sales contracts concluded (art.6 paragraph 1 letter c) of the GDPR); 
  3. the indispensable purposes, other than those mentioned above, which result from the legitimate interests pursued by the Administrator or a third party, in particular to establish, claim or defend claims, to correspond with the Clients, including through the contact forms (including providing answers to clients’ messages), market and statistical analyzes (art.6 paragraph 1 letter f) of the GDPR); 


SO WHAT CONCEPT STORE – is the registered trademark of SO WHAT CONCEPT STORE SRL, legal entity of Romanian nationality, having its registered office in Bucharest, Sector 6, Calea Giulesti, Nr.23, having an order number in the Trade Register J40 / 2245 / 18.02. 2020, unique fiscal registration code RO42275848. 

Seller – SO WHAT CONCEPT STORE SRL, legal entity of Romanian nationality, having its registered office in Bucharest, Sector 6, Calea Giulesti, Nr.23, having order number in the Trade Register J40 / 2245 / 18.02.2020, unique fiscal registration code RO42275848. 

 Buyer – can be any natural person who is over 16 years old or a legal person or any legal entity that makes an Account on the Site and makes an Order. 

Client – can be any natural person over 16 years old or a legal person who has or obtains access to the CONTENT, through any means of communication made available by SO WHAT CONCEPT STORE SRL, (electronic, telephone, etc.) or on the basis an agreement of use existing between SO WHAT CONCEPT STORE SRL, and this one and which requires the creation and use of an Account. 

User – any natural person who is over 16 years old or the legal person registered on the Site, who, by completing the process of creating the Account, has given his agreement regarding the site-specific clauses in the General Terms and Conditions section. 

Nickname – a nickname by which a particular User / Customer / Buyer can add Content to the Site. The nickname is associated with the information on the Site of the User / Client / Buyer under the name of „Username”. 

Account – the section of the Site consisting of an e-mail address and a password that allows the Buyer to submit the Order and which contains information about the Client / Buyer and the Buyer’s history on the Site (Orders, tax invoices, guarantees of goods, etc.). The user is responsible and will ensure that all information entered in the creation of the Account is accurate, complete and up-to-date. 

Favorites – the section of the Account that allows the Buyer / User to create their Lists. with Goods that you want to track for a possible purchase using the service offered by the Seller to follow the Goods and Services receiving commercial communications from it. 

Site – the online store hosted at the web address and its sub-domains.

Order – an electronic document that intervenes as a form of communication between the Seller and the Buyer through which the Buyer sends to the Seller, through the Website his intention to buy Goods and Services from the Site. 

Goods and Services – any product or service listed on the site, including the Goods mentioned in the Order, to be provided by the Seller, to the Buyer following the Contract concluded.

Campaign – the action of exposing for commercial purpose, a finite number of Goods and / or Services having a limited and predefined stock, for a limited period of time established by the Seller. 

Contract – represents the contract concluded between Seller and Buyer, without the simultaneous physical presence of the Seller and the Buyer. 


  • all information on the Site that can be visited, viewed or otherwise accessed through the use of electronic equipment; 
  • the content of any e-mail sent to the Buyers by the Seller by electronic means and / or any other available means of communication;
  • any information communicated by any means by an employee / collaborator of the Seller, the Buyer, according to the contact information, specified or not by him; 
  • information regarding the Goods and / or the tariffs practiced by the Seller in a certain period;
  • information regarding the Goods and / or Services and / or tariffs practiced by a third party with whom the Seller has concluded partnership contracts, within a certain period;
  • seller data, or other privileged data of the Seller. 

My Cart – section of the Account that allows the Buyer / User to add Goods or Services that he wants to purchase at the time of addition or at a later time; In case the Goods or Services are not purchased at the time of adding by placing the Order, the Buyer / User will benefit from the service offered by the Seller to follow the Goods and Services by receiving Commercial Communications from him. Document – these Terms and Conditions. 

Commercial Communications – means of information periodically, exclusively electronic, any type of message sent (such as: e-mail / SMS / telephone / mobile push / webpush / etc.) Containing general and thematic information, information on similar products or complementary to the ones you have purchased, information on offers or promotions, information regarding Goods and Services added in the section „My Account / Shopping Cart” or „My Account / Favorites” section as well as other commercial communications such as research market and opinion polls. 

 Transaction – collection or reimbursement of an amount resulting from the sale of a good and / or service by SO WHAT CONCEPT STORE, to the Buyer, by using the services of the card processor approved by the Seller, regardless of the method of delivery.

Specifications – all specifications and / or descriptions of Goods and Services as specified in their description. 

Contract documents

2.1. By registering an Order on the Site, the Buyer agrees to the form of communication (by telephone or e-mail) through which the Seller conducts its commercial operations.

2.2. The notification received by the Buyer, after the execution of the Order has an informative role and does not represent the acceptance of the Order. This notification is made electronically (e-mail) or by telephone. 

2.3. For justified reasons, the Seller reserves the right to change the quantity of Goods and / or Services in the Order. If you change the quantity of Goods and / or Services in the Order you will notify the Buyer at the e-mail address or at the telephone number made available to the Seller when placing the Order and he will return the amount paid. 

2.4. The contract is considered concluded between Seller and Buyer at the moment of receipt by the Buyer from the Seller, through the electronic post and / or SMS of the notification of shipment of the Order.

2.5. The document and the information made available by the Seller on the Site shall be the basis of the Contract, in its completion being the guarantee certificate issued by the Seller or a supplier thereof for the Purchased Goods. 

Online Sale Policy

3.1. Access for the purpose of placing an Order is allowed to any Customer / Buyer.

For justified reasons SO WHAT CONCEPT STORE S.R.L., reserves the right to restrict the access of the Customer / Buyer in order to place an Order and / or to some of the accepted payment methods, , if it considers that based on the conduct or activity of the Client / Buyer on the Site, its actions could harm in any SO CE CONCEPT STORE S.R.L. . In any of these cases, the Customer / Buyer may contact the Customer Relations Department of SO What CONCEPT STORE S.R.L., to be informed about the reasons that led to the above measures being applied. 

3.2. The communication with the Seller can be done by direct interaction with it or by the addresses mentioned in the „contact” section of the Site. The seller has the freedom to manage the information received without having to provide justifications for it. 

3.3 In the case of an unusually large volume of traffic coming from an Internet network, SO What CONCEPT STORE SRL reserves the right to require Customers / Buyers to manually enter captcha-type validation codes to protect information within the site. 

3.4. SO WHAT CONCEPT STORE S.R.L., may publish on the Site information about Goods and / or promotions practiced by it or by any third party with which SO WHAT CONCEPT STORE S.R.L. . has concluded partnership contracts, within a certain period of time and within the limit of the available stock. 

3.5. All tariffs for Goods and / or Services presented on the Site are expressed in RON (RON) and include VAT, except for voice and / or data subscriptions, which are expressed in Euro (EUR) and do not include VAT. 

3.6. Under the conditions provided by law, the price of electronic goods displayed on the Site includes the green stamp fee. In case the Client / Buyer requests details regarding the exact amount added to the price of the Good, he will contact the Customer Relations Department SO WHAT CONCEPT STORE S.R.L. . 

3.7. In the case of online payments, the Seller is not / cannot be held responsible for any additional costs incurred by the Buyer, including but not limited to currency conversion commissions applied by the issuing bank of its card, in case the currency of its issuance differs from RON. The Buyer is responsible for this action. 

3.8 All information used to describe the Goods and / or Services available on the Site (static / dynamic images / multimedia presentations / etc.) is not a contractual obligation of the Seller, these being used exclusively for presentation purposes. 

Allocation and subcontracting

The Seller may assign and / or subcontract a third party for Services related to the honor of the order, with the information of the Buyer, without this being necessary. The Seller will always be responsible to the Buyer for all contractual obligations.  

The right to intellectual and industrial property

5.1. The content, as defined in the preamble, including, but not limited to logos, stylized representations, commercial symbols, static images, dynamic images, text and / or multimedia content presented on the Site, are the exclusive property of SO WHAT CONCEPT STORE SRL, being reserved all the rights obtained in this regard directly or indirectly (through licenses of use and / or publication).  

5.2. The Client / Buyer is not allowed to copy, distribute, publish, transfer to third parties, modify and / or otherwise alter, use, link to, expose, include any Content in any context other than the original one intended by SO WHAT CONCEPT STORE SRL, the inclusion of any Content outside the Site, the removal of the logos that signify the copyright of SO WHAT CONCEPT STORE SRL, on the Content as well as the participation in the transfer, sale, distribution of materials made by reproduction, modification or display of the Content, except with the express written agreement at

5.3. Whatever would continue to be taken care of by the Customer / Buyer are the accessories obtained by any means, they can be submitted to the document, under conditions of care. if it is, if there is no implied warranty or express formula from SO CE CONCEPT STORE S.R.L. . with reference to that content. 

5.4. The Client / Buyer may copy, transfer and / or use the Content only for personal or non-commercial purposes, only if they do not conflict with the provisions of the Document.

5.5. In the event that SO WHAT CONCEPT STORE S.R.L., grants the Customer / Buyer the right to use in the form described in a separate use agreement, a certain content, to which the Customer / Buyer has or obtains access as a result of this agreement, this right extends only to that or those contents defined in the agreement, only during the period of its existence or these contents on the site or the period defined in the agreement, according to the defined conditions, if they exist and do not represent a contractual commitment from the SO WHAT CONCEPT STORE SRL,  for the Customer / Buyer or any other third party who has / obtains access to this transferred content, by any means and which may be or is prejudiced in any way from this content, during or after the expiration of the user agreement.   

5.6. No Content transmitted to the Customer or Buyer, by any means of communication (electronic, telephone, etc.) or acquired by him through access, visit and / or visualization does not constitute a contractual obligation on the part of SO WHAT CONCEPT STORE SRL, and / or the employee / to the foreman SO WHAT CONCEPT STORE SRL, who mediated the transfer of Content, if it exists, with respect to the respective content.

5.7. Any use of the Content for purposes other than those expressly permitted by this Document or the accompanying usage agreement, if it exists, is prohibited.spect to the respective content.  


6.1. The Customer / Buyer can place Orders on the Site, by adding the desired Goods and / or Services in the shopping cart, following the completion of the Order making the payment through one of the expressly indicated modalities. Once added to the shopping cart, a Good and / or a Service is available for purchase as long as there is stock available for it. Adding a good / service to the shopping cart, without the completion of the order, does not entail the registration of an order, implicitly neither the automatic reservation of the good / service. 

6.2. By completing the Order the Buyer agrees that all the data provided by it, necessary for the purchase process, are correct, complete and true at the date of placing the Order.

6.3. By completing the Order, the Buyer agrees that the Seller may contact him, by any means available / agreed by the Seller, in any situation in which it is necessary to contact the Buyer. 

6.4. The Seller may cancel the Order made by the Buyer, following a prior notification addressed to the Buyer, without any subsequent obligation of either party to the other or without any party being able to claim the other damages in the following cases:

6.4.1. failure by the issuing bank to accept the Buyer’s card, the transaction, in the case of online payment; 

6.4.2. invalidation of the transaction by the card processor approved by SO What CONCEPT STORE S.R.L., in case of online payment;

6.4.3. the data provided by the Customer / Buyer on the Site are incomplete and / or incorrect;

6.5. The buyer has the right to withdraw from the Contract, respectively to return a Good or to give up a Service, within 10 calendar days, with the reason being invoked and without incurring costs other than the delivery. 

Thus, according to the OUG no 34/2014, the period of return of a Good or a renunciation of a Service expires within 14 days from:

– the day on which the Buyer enters the physical possession of the last Good – if the Buyer orders with a single order multiple products that will be delivered separately; 

– the day on which the Buyer enters the physical possession of the last Good or the last piece – in the case of the delivery of a product consisting of several lots or pieces, 

6.6. In case the Client / Buyer requests the withdrawal from the Contract within the legal term of withdrawal from the contract, he must also return any gifts that accompanied the respective product. In the event that the Order is paid, the Seller will reimburse the amount in maximum 14 (fourteen) days from the date the Seller informed the Buyer about his decision to withdraw from the Contract. 

The amount will be returned as follows:

6.6.1. for composite plates with bank card -> by reimbursement in information for care the payment was made;

6.6.2. for refunded payments  -> by bank transfer; 

6.7. The seller may postpone repayment of the amount until the receipt of the Goods sold or until the receipt of a proof that they were sent, if he did not offer to recover the Goods himself (will take the most recent date). 

6.8. In the event that a Goods and / or Service ordered by the Buyer cannot be delivered by the Seller, the latter will inform the Customer / Buyer of this fact and will return to the Buyer’s account the value of the Good and / or the Service, within maximum 7 (seven) days from the date on which the Seller became aware of this fact or from the date on which the Buyer expressly expressed the intention to terminate the Contract. 

6.8.1 Information on the product characteristics is available on the product pages of our Website. From a legal point of view, the content of the Site does not represent a proposal for a purchase contract, but a presentation of our offers. Therefore, if you place your order through our Site, your order constitutes an offer to purchase a product listed on this Site. Your order is followed by our acceptance, as described below. 

6.8.2 The order can be placed only through our Website. To do this, you will go through a simple process, at the end of which you will confirm the order by pressing the „complete order” button. The button will clearly indicate that placing the order implies your obligation to pay. Before confirming the order, you are always informed about the total price to be paid and you will always have the opportunity to check and possibly correct the order. 

6.8.3 After placing an order, you will receive an email confirming receipt and registration of your order („Receiving Order / Confirmation”). This does not mean that this order has been accepted. As stated above, your order constitutes an offer of purchase made by you of a product listed on our Website. All orders are subject to acceptance by us. The contract between you and us will be formed only after we accept your order. The contract will refer only to those products for which we have accepted the order placed by you, and will send you a confirmation of acceptance of the order through a e-mail informing you that the product has been shipped („Confirmation of Shipment”).In case we cannot honor a contract due to the insufficient stock of products, technical error or non-conformities found at the time of the dispatch process, we will inform you about this situation and we will refund the amounts paid by you. for these products, as the case may be, in accordance with the reimbursement provisions in the section regarding your legal rights of withdrawal provided in these conditions of supply, within a maximum of 7 days from the date you notified us of the decision. termination of the contract. 

GOODS / SERVICES for which the right of withdrawal is not guaranteed

7.1. The following are exempted from the right of withdrawal from the Contract:

7.1.2. the contracts for the provision of services, after the complete provision of the services, if the execution began with the express prior consent of the Buyer and after the latter confirmed that he was aware that he will lose his right to withdraw after the complete execution of the Contract by the Seller; 

7.1.3. the supply of Goods and / or services whose price depends on the fluctuations in the financial market that the Seller cannot control and which may take place during the withdrawal period;

7.1.4. the supply of Goods made to the specifications presented by the Buyer or clearly personalized; 

7.1.6. the supply of Sealed Goods which cannot be returned for health or hygiene reasons and which have been sealed by the Buyer;

7.1.7. the supply of Goods which, after delivery, according to their nature, inseparably mixed with other elements. 


8.1. SO WHAT CONCEPT STORE S.R.L., will keep the confidentiality of the information of any kind you provide. The disclosure of the information provided may be made only under the conditions mentioned in this Document.

8.2. No public statement, promotion, press release or any other means of disclosure to third parties will be made by the Buyer / Customer regarding the Order / Contract without the Seller’s prior written consent. 

8.3. By transmitting information or materials through this site, you give the Seller unrestricted and irrevocable access to them, the right to use, reproduce, display, modify, transmit and distribute these materials or information. You also agree that the Seller may freely use, in his own interest, such information, ideas, concepts, know-how or techniques that you have sent to us through the Site. SO WHAT CONCEPT STORE S.R.L., will not be subject to obligations regarding the confidentiality of the information sent, if the legislation in force does not provide other specifications in this regard. 

Commercial Communications

9.1. The Buyer / User may modify at any time the option regarding the agreement given to the Seller for Commercial Communications containing general and thematic information including information on offers or promotions, at any time, as follows:

9.2.1. by changing the settings in the Account in the „My Subscriptions” section.

9.2.2. by accessing the unsubscribe link displayed in the Commercial Communications received from Seller or. 

9.2.3. by contacting the Seller.

9.2.4. The renunciation of the receipt of the Commercial Communications does not imply the renunciation of the acceptance given for this Document

9.3. By adding Goods in the Account section: 

„My Cart”, the Seller will send to the Buyer / User Commercial Communications regarding:

  • when changing the price of the Goods or Services added in the „My Cart” section,
  • to recommendations of Goods similar to those added in the „My Cart” section
  • the existence of the Goods in the „My Cart” section and
  • stock availability Goods 
  • „Favorites”, the Seller will send to the Buyer / User Commercial Communications regarding:
  • when changing the price of the Goods or Services added in the „Favorites” section,
  • to recommendations of Goods or Services similar to those added in the “Favorites” section
  • stock availability Goods 

9.4. Following the purchase of a Good, the Seller will send to the Buyer / User Commercial Communications regarding:

  • Suggestions of Goods or Services recommended to be used in conjunction with the purchased Good or Service

The customer / user can unsubscribe, at any time, from the Commercial Communications mentioned in point 

 9.3. above by accessing the unsubscribe link displayed in the commercial messages received from the Seller or by contacting the Seller in this regard. 

Also, to improve the offer of Goods and Services and the buying experience, we will use your data for conducting market research and opinion polls. The information obtained from these market research and opinion polls will not be used by us for advertising purposes but only in the ones mentioned above. Your answers to market research and opinion polls will not be associated with your identity, passed on to third parties, and will not be published. You can oppose the use of market research data and opinion polls at any time by accessing the unsubscribe link displayed in the message or by contacting the Seller. 

Billing – Payment

10.1. The prices of the Goods and Services displayed on the website include T.V.A. according to law.

10.2. The price, the payment method and the payment term are specified in each Order. The Seller will issue to the Buyer an invoice for the Goods and Services delivered, the Buyer’s obligation being to provide all the information necessary to issue the invoice according to the legislation in force. 

10.3. The Seller will send to the Buyer the invoice for the Order containing Goods and / or Services sold by SO WHAT CONCEPT STORE SRL, as well as for any other payments related to the Order, exclusively in electronic format, by adding the invoice in the Buyer’s Account or by e-mail to the address email address mentioned by the Buyer in his Account. 

10.4. For a correct communication of the invoice for the Order, the Buyer has the obligation to update whenever the data of his Account is appropriate and to access the information and documents related to each Order, existing in the Account. 

10.5. By this means of communication the Buyer, accessing his Account, will keep an account of the invoices issued by SO WHAT CONCEPT STORE S.R.L., being able to save them and archive them at any time and in any way he wishes. 

10.6. By submitting the Order, the Buyer expresses his agreement to receive the invoices in electronic format by adding them by SO WHAT CONCEPT STORE S.R.L. in the Account or through the electronic mail, to the e-mail address mentioned in his Account. 

10.7. If this information is unavailable for more than 48 (forty-six) hours in the Account, please notify us by e-mail: 

10.8. Recommended Sales Price (RRP): The recommended prices displayed on the Platform are those recommended by the respective brand manufacturer or SO WHAT suppliers. SO WHAT presents these prices on the Platform, next to the price at which offers the respective product to the Customers. 

10.9 The data of the payment card of the Customer / User / Buyer will not be accessible SO WHAT CONCEPT STORE SRL, nor will they be stored by SO WHAT CONCEPT STORE SRL, by the payment processor integrated in the Site, but only by the institution for the authorization of the Transaction or another entity authorized to provide card identification data storage services, about which identity the Client / User / Buyer will be informed, prior to entering the data. 

10.10. In certain cases, in order to maintain the security of the Transactions, when registering the Order, the Buyer will be asked to authorize the payment by re-entering the password for the Account or using the fingerprint for the mobile terminals that have this facility. 

10.11. For security reasons of the Transactions the Client / the User / the Buyer is advised not to remain logged in to the Site and not to set the automatic logging option on the mobile devices. Disclosure of the access password in the account is not allowed and it is recommended to use a password with a strong security character (eg: to contain at least eight characters, including capital letters, lowercase letters, numbers and special characters). 

Delivery of goods

11.1. The Seller undertakes to deliver the Goods in a door-to-door courier system to the Buyer, at the Customer’s option.

11.2. The seller will ensure the proper packaging of the Goods and will ensure the transmission of the accompanying documents.

11.3. The seller will only deliver the Goods and Services on the Romanian territory. 


12.1. All Goods sold by SO WHAT CONCEPT STORE S.R.L., benefit from guarantee conditions in accordance with the legislation in force and the commercial policies of the producers. The goods are new, in original packaging and come from authorized sources. 

Transfer of ownership

The ownership of the Goods will be transferred upon delivery, after the payment made by the Buyer at the location indicated in the Order (in the sense of delivery – receiving the transport document provided by the courier or signing the invoice fee for the deliveries made by the Seller’s personnel). 


14.1. The Seller shall not be liable for damages of any kind that the Buyer or any third party may suffer as a result of the Seller’s performance of any of its obligations under the Order and for damages resulting from the use of the Goods and Services after delivery and in particular for their loss. 

14.2. By creating and using the Account, the Client / User / Buyer assumes the responsibility for maintaining the confidentiality of the Account data (user and password) and for managing the access of the Account, and, to the extent permitted by the legislation in force, is responsible for the activity carried out through the Account . 

14.3. By creating the Account and / or using the Content and / or placing the Orders, the Client / User / Buyer expressly and unequivocally accepts the Terms and Conditions of the Site in the latest updated version that is communicated within the Site, existing at the date of the Account creation. and / or use of the content and / or at the date of placing the Order. 

14.4. Subsequent to the creation of the Account, the use of the Content is equivalent to accepting the modifications made on the Terms and Conditions of the Site and / or the updated versions of the Terms and Conditions of the Site. 

14.5. The Terms and Conditions of the Site may be modified at any time by SO WHAT CONCEPT STORE S.R.L., these being opposed to the Customers / Users / Buyers from the date of posting on the Site. Acceptance of the Terms and Conditions of the Site is confirmed by checking the appropriate checkbox on the Site and / or by sending the Order and / or by making an online payment. 

Processing of personal data

Please follow the Privacy Policy regarding the processing of personal data, which is part of this Document. 

Use of Cookies

Please follow the Cookie Policy, which is part of this Document. 

Major power

17.1. Neither party will be liable for failure to perform its contractual obligations, if such failure to timely and / or properly, fully or partially is due to a force majeure event. The major force is the unpredictable event, beyond the control of the parties and that cannot be avoided. 

17.2. If, within 15 (fifteen) days from the date of its production, the respective event does not cease, each party shall have the right to notify the other party of the full termination of the Contract without any of them being able to claim the other damages. 

Applicable law – Jurisdiction

This Contract is subject to Romanian law. Any disputes arising between SO WHAT CONCEPT STORE S.R.L. and Clients / Buyers will be resolved amicably or, if this is not possible, the disputes will be settled by the competent Romanian courts in Bucharest.